Your WordPress website or WooCommerce online store is your virtual storefront. When you leave home to walk around the mall, you pay attention to each window, looking for a product or price that catches your attention and makes you enter the store to buy.
And the same thing happens on the internet, the web is a real shopping mall and each website or e-commerce is a showcase, where each web page has the function of showing users its products and services.
Just like in shopping malls, where different products and prices attract the attention of those passing by, you need to have a series of strategies to attract customers to your WordPress.
With this in mind, we have prepared a series of quick tips to generate more traffic to your website and thus increase conversion.
These are practical tips that will help you stand out among so many websites and e-commerce sites. After all, on the web, you can go much further than just having a good price to attract an audience.
Pay Attention to the Content
When it comes to attracting more visitors to your website, content can be your best friend.
But when producing your content, it is important that you think about the needs of your customers, only then will your content fulfill its objective, which is to be read by someone. Therefore, it is essential that you think about the guidelines carefully.
With the themes defined, it’s time to think about an attractive title. The title will be the audience's first contact with your content or product, so it needs to be eye-catching.
But that doesn't mean he should tell lies. To ensure that your audience has a good experience when reading your text, you need to deliver exactly what they are looking for.
Imagine that you are at home on the weekend and decide to make stroganoff for Sunday lunch, but you don't know the recipe. You will use your favorite browser to search for a beautiful recipe, but if the chosen website does not have a complete list of ingredients or the preparation method does not contain a detailed explanation, you will close it and go to another website in search of something more complete and informative.
However, you don't want your customer to do the same when browsing your website, do you? Therefore, you need to deliver on what you promise to please and attract your audience.
Optimize Your Website's SEO
Just like planning the creation and distribution of your content, optimizing your website's SEO is essential so that your pages can be indexed.
And as you already know, WordPress is the ideal platform for those who want to create websites optimized for SEO, since the URL, one of the fundamental points when it comes to SEO, is already friendly. Furthermore, the tool allows you to install SEO plugins to make it easier to understand when your content follows standard guidelines or still needs improvements.
But when it comes to SEO, there are some things you can do to make your text more relevant. Let's go to them.
- Choose good keywords: When choosing the best term, think about how your audience will search for your product. If you have a company that sells and maintains air conditioning, they can research: how long do you need to maintain your air conditioning?
- Separate your text by topics: Did you notice that this article is full of topics? They improve the readability of the text and allow the user to more easily find the desired answer to the question asked.
- Write short paragraphs: Just like the previous tip, distributing the content into short paragraphs makes reading lighter and more dynamic.
- Use images and videos: Dynamic content makes your text more attractive, but don't forget to optimize the images so as not to overload your site's speed and include the alt attribute.
- Don't forget internal links: Did you create content that is related to other articles already published or products sold in your company? Use these internal links to encourage your audience to spend more time on your website.
- Don't write for robots: That's right, despite the importance of taking all SEO techniques into consideration, common sense is essential for you to write for who really matters: your target audience.
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Invest in Paid Traffic
Of course, all content is paid for, after all, when it doesn't involve paying to expand reach or sponsor ads, you still have the time to produce your content or even pay a professional to create the content.
But, of course, you can set aside part of your budget to invest in paid traffic, whether sponsoring posts on social media or creating specific campaigns using tools, such as Google Ads , for example.
By sponsoring content or advertising offers and services that are available on your website, you will certainly reach a larger audience.
Use Social Media as Your Ally
Social networks are undoubtedly your best ally when it comes to generating more traffic to your website. And for this to happen, you can use social networks to replicate the content that is successful on your website.
And to get your audience's attention on the media, you need to recycle your content, and maybe you're asking yourself: how do I do that? Recycling content consists of creating videos, carousels, artwork and much more using text that you had already published on your blog or even on your landing pages.
Invest in Email Marketing
If your website is full of good content, you need to distribute it! You can do this in several ways, such as promoting it on social media and investing in paid traffic, which we already talked about earlier in this post, but we couldn't forget to mention email marketing.
And know that you don't need to use email marketing just to promote your products in order to increase your revenue. You can use this tool to send communications and also newsletters.
In the newsletter format, you can send a true summary of the news that is published every day on your website. Each content produced and distributed in the email format generates value for your target audience and credibility for your brand.
Added value and credibility sell, this is how your user will remember you in a time of need and combined with a good shopping experience, they can become your loyal customer.
To help you implement this marketing strategy, there are of course plugins, such as MailPoet , which is an email sending tool that can be fully managed directly from your WordPress dashboard.
Extra: Quick Tips to Generate More Traffic to Your Website
All the quick tips for generating more traffic to your website listed in this post so far make up a good marketing strategy. But of course, for all this to be possible, your website needs to be prepared to receive access. After all, good content and advertising won't work miracles if your website doesn't load and doesn't have a nice layout.
So that you can get everything in order to welcome your visitors, we have selected three more quick tips to generate more traffic to your website.
Pay Attention to the Website Layout
The first step to attracting people to your website is to invest in a good layout, after all, the first impression is what matters. And right now, the layout needs to express the brand's objectives and provide a good browsing experience.
And if you don't have the money to invest in hiring a developer and a designer to bring your website's layout to life, don't worry. WordPress is a free platform that is made for all levels of users. Furthermore, it offers a series of features through free themes and plugins that you can use to customize your website the way you always dreamed of.
Choose a Good Hosting
With a well-structured layout, it’s time to choose your hosting wisely. And know that it is fundamental, as it is hosting that makes your website work and it is what ensures that your website has a good speed when loading your posts and pages.
After all, no one deserves to be in the middle of a search, whether on a desktop or on a cell phone, and the website doesn't load or crash in the middle of a purchase, right?
And to prevent this from happening, it is essential that you have a good hosting plan with support taken seriously.
If you are looking for a hosting plan optimized for WordPress, with quality support and free migration, know that you can count on Web Pro Plans , which has several hosting plans for you who want performance and peace of mind.
Don't Forget Mobile
This tip is worth gold! When we create a website or sell it on the web, we opt for notebooks, computers or tablets to adjust the functionalities and create the content, but this is where the big mistake could be, you can forget to test all the resources in mobile format! It is essential that at this moment, you also prioritize the user who will browse your website using their smartphone, that's right, that little device that stays with us from the moment we wake up until bedtime.
Therefore, the entire website, from the texts to images and the price list, must be mobile-friendly. This way, your client or reader will have more agility when accessing your website and you have a better chance of appearing on the first page of Google, as the largest search engine in the world takes this factor into account when displaying search results. .
Conclusion
So, have you already followed one of these quick tips on how to generate more traffic to your website? With them, you will not only have more users browsing your website, but you will also have a better chance of increasing your satisfied customer base!
See you in the next article!
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